You need help, right?
Now that you’ve finished writing and editing your book, you’re feeling overwhelmed by the choices, the what ifs, the ins and outs of publicizing your book.
You wish you could sit down with a reputable author, someone who knows the terrain, someone who can point you in the right direction, someone who can save you time, money, and aggravation marketing your book.You wish you could sit down with a reputable author, someone who knows the terrain, someone who can point you in the right direction, someone who can save you time, money, and aggravation marketing your book. Click To Tweet
You already know who’s getting it wrong; in fact, you’re tired of wading through the hundreds of book offers in your Twitter feed.
There has to be a better way.
It’s time for some research, for some first-rate articles to bring you up to speed on the latest trends in book marketing. You need people you can trust, authors who are writing their own success stories.
You need to know what to do and what to avoid.
You’ve come to the right place.
Read on to discover 21 book marketing resources for indie authors.
The Creative Penn
Author Joanna Penn offers a comprehensive marketing resource to help writers build a committed audience of readers ready to successfully promote their work.
A prolific author and blogger, Joanna teaches you how to build an author email list and launch an author blog. She also offers a writer’s guide to social media marketing.
Book Marketing Maven
Dana Lynn Smith, author of “The Savvy Book Marketer” guides for authors, maintains a comprehensive site with useful tools and resources for aspiring and published authors. Learn how to create a successful marketing plan, launch a virtual book tour, get your work reviewed by top sites, and sell more books on Amazon, among other useful topics. Check out her podcast, too.
Author David Gaughran’s site is a one-stop-shop for authors who want to self-publish their books. Check out his free course “Starting from Zero,” and browse his extensive resources on growing an audience for your self-published works.
Book Marketing Buzz Blog
Brian Feinblum, the creator and author of Book Marketing Buzz Blog, is the chief marketing officer for the nation’s largest book promotion firm, Media Connect. The site provides deep insight into book publishing and news media and how to navigate them as a new author. Check out his book marketing and PR toolkit for practical tips on self-promotion.
Independent Book Marketing Group
The Independent Book Marketing Group is a collection of authors and marketing professionals who share their experience, tips, and insight about publishing and promoting books. There’s also a collection of helpful webinars on the writer’s life, research, and navigating the publishing world.
Book Marketing Tools
As the name suggests, the Book Marketing Tools site is built around providing writers with the tools they need to publish and sell books. In addition to tools, the site is focused on education and community, a forum where authors can exchange ideas and information. Look for the free marketing checklist and the ebook submission tool. You can also sign up for the weekly newsletter.
The Book Baby blog is a compilation of posts focused on writing, self-publishing, and book promotion. Its companion site, BookBaby.com, is a book publishing site with helpful tools for book design, printing, and direct to reader sales.
Jane Friedman is a nationally-recognized columnist and professor with expertise in publishing and digital media strategy for writers. The Jane Friedman site is a collection of online classes, writer resources, and blog posts to help authors succeed in digital publishing.
Created by Thomas Umstattd, Jr., an award-winning marketing and publishing speaker, the Author Media site’s tagline is “Making writers famous online,” and it maintains a collection of tools and tips, including WordPress plugins and an informative podcast, to help writers become best-selling novelists. Sign up for their newsletter, and get a free guide to creating an amazing author website.
Author Marketing Experts
The AME website was created by Penny Sansevieri, an author turned marketing and business growth expert and consultant. Penny teaches authors how to use social media to grow their brand, promote their work, and create successful growth campaigns using Amazon optimization and media outreach.
The BookBub blog helps authors use the BookBub site to sell more books using “data driven best practices and inspiring case studies.” You’ll also find useful blog posts with tips on all aspects of writing, publishing, and marketing your work. Get a free book marketing flip-book when you sign up for their newsletter.
Chandler Bolt, a best-selling author, created the Self-Publishing School and blog to help budding authors write and publish successful books and generate steady income streams from their writing. You’ll find free online courses and workshops to teach you everything you need to know about self-publishing, plus an active community of fellow writers.
The Book Designer
Author Joel Friedlander started The Book Designer website as a practical nuts-and-bolts tool to help authors build, self-publish, and sell books. The site is consistently ranked among the best writer websites by Writer’s Digest. Get a 24-page ebook on self-publishing for joining the mailing list.
Authority Pub is a collaborative effort among two Amazon best-selling authors and the CEO of a boutique marketing firm. It offers insight and tips on all facets of the writer’s life—how to write better, how and where to publish your work, how to grow an audience, and how to craft an effective marketing campaign. You can access lots of free resources and listen to the Authority Pub podcast on the site.
The Kindlepreneur site, started by Dave Chesson, is all about selling your ebook. You’ll find all sorts of online marketing tips and strategies aimed specifically at the ebook market. There’s also a comprehensive resource section with tools for Amazon optimization, cover design, and ebook formatting, among other things.
Smith Publicity is focused exclusively on promoting authors and selling books. The company offers consulting and publicity campaign services and maintains an informative blog covering all aspects of book marketing.
IngramSpark is a self-publishing tool and writer’s resource covering every step of the publishing, promotion, and sales management process. The wide-ranging blog is packed with useful tips, success stories, and news of interest to authors.
Stress-Free Book Marketing
Stress-Free Book Marketing is the brainchild of successful self-publishing authors Rick and Lori Lite. The blog is tightly focused on promotional strategies and action-oriented tips for boosting book sales and growing a committed audience.
Alexander von Ness is a successful book cover designer and branding artist who launched Ness Graphica to help authors create beautiful books that get noticed. His blog is an excellent resource for writers and covers all topics related to book marketing and sales strategies.
Reedsy is a marketplace of editors, designers, and marketers who help authors navigate the publishing process. The Reedsy blog covers everything from perfecting your craft to designing your book.
Nonfiction Author Association
The Nonfiction Author Association helps writers monetize their work through a variety of webinars, teleseminars, downloadable checklists and resources, and an active community forum. The blog covers a diverse range of topics including social media strategies, Amazon optimization, virtual book tours, and media training.
Spend some quality time familiarizing yourself with these awesome sites and mentors. Book marketing doesn’t have to be overwhelming.
Tell us about your favorite book marketing resources in the comments.